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How to Start Selling Online Courses

There has never been a better time to learn a great skill and become a freelancer or start an online business.

But is there a way you can profit from this newfound thirst to start making money online? Can you start a new business that offers a service that every aspiring online entrepreneur desires?

The answer is to start selling online courses. But how do you start a new company that offers online learning solutions?

Here’s how to get started:

Creating Your Website

When you want to create your website you have to choose a platform solely for selling online courses. Rather than making a generic website, choose one where you can sell online courses, collect payments, send sales funnels, etc.

Make sure you do your research on different platforms and see if they’re worth their value. For example, many online course sellers are wondering “Is Kajabi worth the price?

Do your research until you find the right platform for your needs.

Choosing Your Subjects

Once you’ve created your website, you have to decide what’s the best subject to sell.

You’ll also have to decide if you can succeed in selling a particular subject. For example, photography might be a popular subject.

But do you know how to market your photography courses? Do you know how to convince students to take your photography courses versus your competitor’s courses?

Otherwise, some of the most popular online courses for making internet money include:

  • Writing, Proofreading, and Editing
  • Translation and Interpreting
  • Programming
  • Web design
  • Cryptocurrency
  • Music Production
  • Video Editing
  • Podcasting
  • Vlogging
  • Social Media Marketing

These are just a few of the examples that you should consider selling. In the beginning, you want to stick to one subject. As your company grows, start offering more subjects in order to stay competitive in the industry.

Research each course and look up similar courses before you decide which one to start selling first.

Choose Your Medium

The next step is to choose the best medium for presenting your online courses. You can create your own courses or partner with an existing course creator to sell their courses.


Without a doubt, video is the best option. This gives the student a full view of how to learn a particular subject. It’s also a lot more effective than text-based content for most students.

With video content, make sure you also subtitle and dub your courses in as many languages as you can.

This will help you expand your reach. Remember, many of your potential students might be in developing nations where English isn’t the main language.


Audio content is also the content of the future. The advantage that audio has over other mediums is that you can hear it on the go. As life gets busier for most of us, we want to be able to learn without having to look at a screen.

This is why podcasts and audiobooks have become so popular. The next logical step is to create audio courses. This is a bit tougher as you’ll have limitations. But this is the future and will help you reach a wider audience.


While the text is not as powerful for many students, it shouldn’t be dismissed at all. eBooks, blog posts, and even Twitter threads are great way to disseminate information and teach students.

One of the fastest ways to attract potential students is through a free short eBook. This can serve as a teaser for a course that you wish to sell.

The best solution is to offer courses in all 3 mediums. At first, you should start with the medium that you’re most comfortable with. Choose the medium that’s also easiest for you to break into.

Your Sales Strategy

Once you’ve launched your new business, you have to determine your sales strategy.

As mentioned in the previous section, your first step should be to offer a free item. Start with a free lesson via an eBook, audio lesson, or long video. Request emails from anyone who wishes to download this first lesson.

After you collect their emails, you’ll send them their first lesson. Follow up within a few days to ask them if they liked the content. You want to then send them a sales pitch to buy your entire course.

You can also offer them a discount if they purchase your course within a set time period. However, you don’t want to get too generous with offering discounts.

This not only will lower your profits but can also prevent you from making sales in the first place. An online course that’s cheap isn’t valued as much. To improve sales, you have to give the impression that you’re selling something that’s valuable.

As your business grows, you can also promote your online courses via social media ads. Paying for Instagram Ads or Facebook Ads might be worth your while. Make sure you also get video, audio, and text testimonials from your satisfied students.

Naming Online Courses

Finally, let’s end with how to choose a great name for your online courses.

Make sure you take the time to create a great title for your courses. Let’s say you want to sell a course on making a living as a subtitler.

You don’t want to choose a boring name such as “Subtitling 101.” This is generic and overused. You want to choose something creative such as “Subtitling and Selling.”

You should never choose “click bait” type names. You’ll get a lot of attention for “Earn $10K In 5 Days With Subtitling.” But in the long run, you’ll be seen as a scam and this will destroy your business.

Start Selling Online Courses

Now you can start selling online courses and make great profits with this new business.

Your first step is to create a website for selling your courses. Use a platform that’s intended solely for selling online courses.

Take your time to research the most popular subjects. You have to then choose which medium(s) to use for selling your courses. Take your time to plan your sales strategy so you can make a lucrative income.

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