With 1.5 billion websites on the internet, there is a lot of competition in every topic you can imagine. The problem is that there are only so many chances to reach customers. If you don’t manage your website right, you won’t be able to stand out and attract visitors.
If you want to bring on new customers, you must make your company the most attractive option for products and services. Read the guide below to learn how to increase traffic to your website and convert those people into buyers.
Use Paid Ads
Paid ads are an excellent option for companies that want an immediate boost to their web traffic. Instead of spending time on organic marketing, you pay for ad space on search engines and websites to gain immediate exposure to potential buyers.
There are many places to use paid ads:
- Video websites
- Google ads
- Individual websites
- Social media
- Pop ads
- Remarketing ads
Each of these ad types offers a unique source of traffic. Investigate each one and pick the one to start with that offers you the most exposure to your target audience.
Create Website Content
One of the biggest sources of traffic websites receive is from Google. Users will type a question in on Google and get a list of relevant websites to visit.
This means you can gain a lot of exposure by ranking at the top of the search engine. But you’ll need to optimize your website to get that position.
Start by looking for the search terms people use the most in your industry. Use those terms to develop a topic list and cover it from every angle possible.
This will help you rank for more keywords and appear as an authority in the eyes of Google. If you do things right, you’ll be rewarded with high rankings.
Create Social Media Accounts
Social media isn’t just about creating a brand presence. It’s also useful for directly interacting with your customers and pointing them to buy products on your websites.
The people that follow you there are likely your biggest fans. They will see the content you post, share it with friends, and see when you have deals to offer.
Spend time setting up accounts on the websites your audience frequents. Invite them to follow you there and set up channels to get support if needed.
Yes, it’s true that you may not be able to reach everyone at once. But if you have a large enough following, every time you post a link or discount will provide a big boost in website traffic and potential customers.
Build an Email List
New visitors are among the hardest things to get when marketing a business website. That becomes even harder when you have to reach the same people again who have already visited.
If you want to reduce the struggle for website traffic, build an email list. Create an opt-in form on your website or put your past customers on your list.
Once you do, you can reach people again without other marketing methods. You also aren’t limited by social media algorithms. As long as you have great information and compelling subject lines, people will read your email content.
Use your email list to keep people updated about what’s happening. This will encourage people to return and increase website traffic.
Boost Your Local Presence
If you have a local business, you may not initially get results in the search engine. Local shoppers heavily use Google’s local search to find nearby businesses to shop at.
But your website won’t automatically show up on those results. You have to apply for the Google My Business program to get started.
Head to the website and apply for an account. Google will send you a postcard with a PIN number. Once you have your PIN, enter it on the website to activate your account.
Once active, you can set up Google My Business and show up for local searchers.
If you want to reach people online, getting on good terms with influencers is one of the best ways. People don’t always follow traditional channels to reach businesses anymore. They are tired of ads, so they ignore them.
Influencers solve that problem. People follow influential people online to hear what they have to say and learn what products they enjoy.
Most influencers work with brands on promotion deals. Find the ones that promote products in your industry to work out a deal.
Create a Great Web Design
You can do a lot to get people to visit your website. But at the same time, that doesn’t mean you can convince those people to buy your products.
If you have a horrible web design and landing page, it will turn people off and send them in the other direction.
Do what you can to invest in a great website design. If you don’t have a large budget, look for website themes and install them on your website platform.
If you have a larger budget and want a unique design, it pays to hire a web design agency. Check out the web design company located here to see what services you can get from an experienced agency.
Start Getting New Customers Today
With how easy it is to get up and running online, countless companies have created their brand presence there and started advertising to consumers. This means you must do whatever possible to stand out and get traffic to your website.
But if you don’t do things the right way, you won’t be able to get new customers from that traffic. Use the tips above to improve your website management and marketing skills and start receiving more buying traffic.